Salma Ines Daou - MSB - Private University

Qualifications: Ph.D Higher Institute of Tunis (ISGT) Tunisia Marketing Master’s Degree Higher Institute of Tunis (ISGT) Tunisia Marketing Bachleor’s Degree Higher Institute of Tunis (ISGT) Tunisia Marketing

Biography

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Ph.D. in Marketing, ISG Tunis Assistant Professor of Marketing Marketing Communication Project ManagerResearch interests: Information Processing; Food waste; Rhetoric, Creativity and Complexity in Advertising

Areas of Expertise

Marketing

Research Interest

Advertising Persuasion

Publications

Daou S.I. and Trabelsi A. Z. (2016), «Rhetoric and persuasive advertising: Role of mental imagery and style of processing», Australian Journal of Business and Management Research, vol.5, n°5.

Askri J. S., Chakroun I., DaouMbarek S. I. andZouaoui R. N. (2015), «The Impact of Religiosity on the Advertising Persuasion: Context of the Political Marketing –Frame Reflection and Try Modeling», Journal of Marketing Research & Case Studies, 9 pages, DOI: 10.5171/2015.911925.

Courses

International Marketing
Public Speaking
Introduction to Marketing
Communication
Principles of Marketing
Communication and Self Efficacy
Qualitative Research
Strategic Marketing Planning
Advertising Communication and Media Planning
Distribution and Retail Marketing
Sales Techniques
Public Speaking
Stress Management
Retail Marketing
Principles of Marketing
Marketing
International Market Studies
Marketing Communication

Awards

2018

16th International Conference of the Tunisian Marketing Association

SPHINX Award of the Best Qualitative Research