The UPM Innovation Challenge is a multi-day competition designed to encourage innovation, creativity, and practical problem-solving among undergraduate students. Through challenges in consultancy, entrepreneurship, AI-generated case studies, and sustainability, participants applied their knowledge to real-world business scenarios while developing critical thinking, teamwork, and presentation skills.
By bridging academic learning with practical application, the event reflects MSB's commitment to preparing future-ready graduates equipped to lead and innovate in a rapidly evolving world.
Impact :
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Quality Education (SDG4). | ![]() |
Decent Work and Economic Growth (SDG8).
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