Madiha Ferjani - MSB - Private University

Qualifications: Ph.D Institut Supérieur de Gestion de Tunis Master’s Degree Institut Supérieur de Gestion de Tunis | Bachelor’s Degree Institut des Hautes Études Commerciales Carthage

Biography

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Experienced Faculty with a demonstrated history of working in the higher education industry. Fulbright Visiting Scholar at Columbia Graduate School of Business, and in 2009 at Wharton School of Business, University of Pennsylvania. Skilled in Market Research, Management, Marketing Strategy, and Public Speaking. Strong education professional in Accreditation (AMBA, EPAS, AACSB) and Quality Assurance.

Areas of Expertise

Marketing

Research Interest

Brand Valuation

Publications

Madiha Ferjani, Kamel Jedidi, and Sharan Jagpal (2009), “A Conjoint Approach for Consumer-and Firm-Level Brand Valuation,” Journal of Marketing Research.

Madiha Ferjani, (2016), “Wajjahni: giving hope to Youth in Tunisia”, case study. Tunisian Association of Management Sciences Annual Conference, “Brand Valuation,” Hammamet, Tunisia, March 2008.

Tunisian Association of Management Sciences Annual Conference, “Pour une Meilleure Compréhension entre la Marque et le Risque Perçu,” Tunisia, March 2005.

Tunisian Association of Management Sciences Annual Conference, “Measurement of the Brand Monetary Value,” Tunisia, March 2004.

Mehdi Zahaf and Madiha Ferjani, (2016), “Alternative Foods: New Consumer Trends”, Intech.

Professional area of interest

Digital Marketing
Quality Assurance in Higher Education

Courses

Operations Management
Entrepreneurship Communication Marketing
Marketing (PRIME program)
Introduction to Management
Marketing Principles
Business Success Skills