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MSB Research Groups

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MSB Research Groups

SMU Research groups are built to interact and identify challenges and explore new insights to co-produce high quality research. These groups also bring together faculty and research students with similar research interests to develop ideas, undertake projects and share expertise. 

The main idea behind the work of these Research groups is to value the contribution of SMU to organizations. They are built to interact and engage with industry, build partnerships, identify challenges and explore new insights to co-produce solutions for them. 

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The Data Science and Analytics research group is at the forefront of transforming raw data into actionable intelligence. In our team, we collaborate on multidisciplinary projects that leverage machine learning algorithms, data analytics and mathematical modeling to decode patterns, predict trends and solve optimization problems.

From mathematical modeling to deep learning applications, we are committed to shaping the future of data science and unlocking the potential of numerical analysis.


Keywords:

MSB Research Group Data Science Analytics Machine Learning Mathematical Modeling Predictive Analytics Optimization Deep Learning Multidisciplinary Projects Actionable Intelligence

Team Members:

avatar Khaled Belkadhi
avatar Mouna Sammoud
avatar Nabil Chaabene
avatar Naouel Triki Bellaaj
avatar Salma Fourati

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Comprised of dedicated researchers, faculty members, and passionate students, our group is committed to pushing the boundaries of financial knowledge and exploring the forefront of the finance field.

Our research activities encompass a wide array of topics, including but not limited to:

  • Financial Markets and Investments
  • Corporate Finance and Governance
  • Fintech and Innovation in Finance
  • Behavioral Finance and Decision Making
  • Risk Management and Derivatives
  • Sustainable Finance and Ethical Investments

We engage in various activities, including seminars, workshops, collaborative projects, and publications in highly ranked journals, all aimed at contributing to the ever-evolving landscape of finance.

Keywords:

MSB Research Group Financial Markets Investments Corporate Finance Fintech Innovation Behavioral Finance Decision Making Risk Management Sustainable Finance Ethical Investments

Team Members:

avatar Amal Zaghouani
avatar Chehir Chehibi
avatar Faten Moussa
avatar Marwa Jerbi
avatar Nourhaine Nefzi

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The Management Research Group is a vibrant cohort of researchers dedicated to exploring the frontiers of modern management. Our multidisciplinary team investigates diverse aspects of organizational behavior, technological advances, and strategic operations. Recent efforts include groundbreaking studies of AI adoption and resistance, operational optimization, corporate sustainable practices, the impact of HR practices, and innovative learning methods in management education. Our collaborative efforts are designed to unravel the complexities of dynamic workplaces and provide valuable insights that drive innovation and promote effective management strategies.

Keywords:

MSB Research Group Organizational Behavior Technological Advances Strategic Operations AI Adoption Resistance Operational Optimization Corporate Sustainable Practices HR Practices Impact Innovative Learning Methods Workplace Dynamics Innovation Effective Management Strategies

Team Members:

avatar Abdelaziz Fourati
avatar Amel Ben Mabrouk
avatar Anis Chelbi
avatar Anissa Allagui
avatar Asma Chaibi
avatar Dorra Abidi
avatar Imen Gannouni
avatar Mohamed Fadhel Djlassi
avatar Patricia Prihodova
avatar Sana Miladi
avatar Sarra Labidi Bouassida
avatar Wafa Trabelsi Ben Saad

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The Marketing Research Group is dedicated to developing relevant research activity that contributes to the betterment of society and engaging with industry to support managerial decision making.

Our research aims at

  • Studying culture and cultural dimensions for a variety of products, in the context of consumer behavior, decision making, product management.
  • Assessing AI impact on e-tailers and consumer decision making in a variety of contexts
  • Supporting key marketing strategies of green and sustainable product.


Keywords:

MSB Research Group Branding Culture sustainable consumption and marketing strategy decision making AI and emerging technologies consumer behavior marketing mix

Team Members:

avatar Madiha Ferjani
avatar Mehdi Zahaf
avatar Omar Trimeche
avatar Ramla Jarrar
avatar Salma-Ines Daou

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This is a collaborative consortium formed of professors from both the Mediterranean School of Business (MSB) and the Mediterranean Institute of Technology (MedTech). This interdisciplinary group is committed to addressing challenges and opportunities in education, advancing knowledge, and promoting innovation in several research areas, with a primary focus on the Integration of Technology in Education, Pedagogical Innovations, Assessment and Evaluation, Comparative Education, Faculty Development and Training, Curriculum Design and Redesign, Student Perspectives and Experiences, etc. Additionally, it aims to make a substantial contribution to the advancement of educational practices. The outcomes of the research are expected to have a positive impact on students, faculty, and the University and to foster continuous improvement in education at SMU and beyond.

Keywords:

MSB Research Group MedTech Research Group Technology in Education Pedagogical Innovations Assessment and Evaluation Comparative Education Faculty Development Curriculum Design Student Experiences Educational Impact

Team Members:

avatar Anissa Allagui
avatar Asma Chaibi
avatar Houda Boubaker
avatar Madiha Ferjani
avatar Marwa Jerbi
avatar Nejib Chennoufi, PhD
avatar Noomen Lahimer
avatar Rim Gouia-Zarrad
avatar Sana Mami ep Kefi
avatar Sana Miladi
avatar Sarra Labidi Bouassida
avatar Wided Hemissi
avatar Yara El Ghalayini, PhD
avatar Yasmine Guefrachi, Ph.D.
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