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Madiha Ferjani ep Mejri

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Qualifications: PhD, Management Marketing, Specialized Master, Management Marketing, Bachelor, Commercial Studies Marketing

Biography

Dr. Ferjani is Associate Dean for Strategic Initiatives and Associate Professor in Marketing with an extensive experience in teaching and higher education projects. Dr. Ferjani was a Fulbright Visiting Scholar in 2006 at Columbia University, and in 2009 at Wharton School of Business, University of Pennsylvania. She developed different engagements with international higher education networks, corporate connections, and organizations. She served as the Accreditations Manager in her role of assisting MSB in designing and implementing institutional change to align with international accreditation standards (AMBA, EFMD, AACSB) and leading quality Assurance projects. 

Research Interest

OTHER

Alternative Foods: New Consumer Trends

A conjoint approach for consumer-and firm-level brand valuation
https://journals.sagepub.com/doi/abs/10.1509/jmkr.46.6.846_JMR6K

Rethinking Curricula in the Future of Work Context

PLACE BRANDİNG THROUGH SUSTAINABLE CULTURE: THE ROLE OF FOOD AUTHENTICITY

Wajjahni: Producing Hope to Youth in Tunisia

Global Citizenship Education in Tunisia: A multi-Stakeholder Approach. SMU research days 2025

  • The Impact Campus Project
  • Pedagogic Award
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