Qualifications: PhD, Management Marketing, Specialized Master, Management Marketing, Bachelor, Commercial Studies Marketing
Dr. Ferjani is Associate Dean for Strategic Initiatives and Associate Professor in Marketing with an extensive experience in teaching and higher education projects. Dr. Ferjani was a Fulbright Visiting Scholar in 2006 at Columbia University, and in 2009 at Wharton School of Business, University of Pennsylvania. She developed different engagements with international higher education networks, corporate connections, and organizations. She served as the Accreditations Manager in her role of assisting MSB in designing and implementing institutional change to align with international accreditation standards (AMBA, EFMD, AACSB) and leading quality Assurance projects.
Alternative Foods: New Consumer Trends
A conjoint approach for consumer-and firm-level brand valuation
https://journals.sagepub.com/doi/abs/10.1509/jmkr.46.6.846_JMR6K
Rethinking Curricula in the Future of Work Context
PLACE BRANDİNG THROUGH SUSTAINABLE CULTURE: THE ROLE OF FOOD AUTHENTICITY
Wajjahni: Producing Hope to Youth in Tunisia
Global Citizenship Education in Tunisia: A multi-Stakeholder Approach. SMU research days 2025
