Tawfik Jelassi


Qualifications: Ph.D. Management Information Systems New York University - Leonard N. Stern School of Business MIAGE and DEA degrees Informatique de Gestion Université de Paris-Dauphine, France


  • Dr. Tawfik Jelassi is Professor of Strategy and Technology Management at IMD Business School (Lausanne) after having served as Minister of Higher Education, Scientific Research, and Information & Communication Technologies in the transition-to-democracy Government of Tunisia (2014-2015). Prior to that, he was Professor and Dean of the Business School at Ecole Nationale des Ponts et Chaussées (Paris), Chairman of the Board of Directors of Ooredoo Tunisia, as well as Professor and Chairman of the Technology Management Department at INSEAD (Fontainebleau). He holds a Ph.D. degree from the Stern School of Business at New York University. His research on digital business transformation was published in his seven books, the latest of which is entitled “Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation”, 4th edition (Springer Publishing, 2020). Dr. Jelassi also published over ninety journal articles or conference papers, received numerous international research and teaching awards, and was granted two presidential decorations: the “Order of Merit in the fields of Education and Science” and the “Order of the Republic”.

Areas of Expertise

CRM Analytics Business Strategy

  • Digital Business Transformation
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