In today's challenging and demanding environment, the need for research and innovation is vital. SMU responded effectively to this need by establishing its research center with the help of different collaborates working side by side. Its aim is to bridge between academia, the first portal to the professional world for students, then the public sphere, business community, and international partners. The research center envisions a homogenous frame of Business and Engineering for SMU to push expertise forward and seek excellence by building research infrastructure and being a resource center, therefore raise its profile and accentuate its vision, mission, and values aspects.
The Data Science and Analytics research group is at the forefront of transforming raw data into actionable intelligence. In our team, we collaborate on multidisciplinary projects that leverage machine learning algorithms, data analytics and mathematical modeling to decode patterns, predict trends and solve optimization problems.
From mathematical modeling to deep learning applications, we are committed to shaping the future of data science and unlocking the potential of numerical analysis.
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Team Members:
Khaled Belkadhi
Mouna Sammoud
Nabil Chaabene
Naouel Triki Bellaaj
Salma Fourati
Comprised of dedicated researchers, faculty members, and passionate students, our group is committed to pushing the boundaries of financial knowledge and exploring the forefront of the finance field.
Our research activities encompass a wide array of topics, including but not limited to:
We engage in various activities, including seminars, workshops, collaborative projects, and publications in highly ranked journals, all aimed at contributing to the ever-evolving landscape of finance.
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Team Members:
Amal Zaghouani
Chehir Chehibi
Faten Moussa
Marwa Jerbi
Nourhaine Nefzi
The Management Research Group is a vibrant cohort of researchers dedicated to exploring the frontiers of modern management. Our multidisciplinary team investigates diverse aspects of organizational behavior, technological advances, and strategic operations. Recent efforts include groundbreaking studies of AI adoption and resistance, operational optimization, corporate sustainable practices, the impact of HR practices, and innovative learning methods in management education. Our collaborative efforts are designed to unravel the complexities of dynamic workplaces and provide valuable insights that drive innovation and promote effective management strategies.
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Team Members:
Abdelaziz Fourati
Amel Ben Mabrouk
Anis Chelbi
Anissa Allagui
Asma Chaibi
Dorra Abidi
Imen Gannouni
Mohamed Fadhel Djlassi
Patricia Prihodova
Sana Miladi
Sarra Labidi Bouassida
Wafa Trabelsi Ben Saad
The Marketing Research Group is dedicated to developing relevant research activity that contributes to the betterment of society and engaging with industry to support managerial decision making.
Our research aims at
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Team Members:
Madiha Ferjani
Mehdi Zahaf
Omar Trimeche
Ramla Jarrar
Salma-Ines Daou
Through rigorous empirical research and interdisciplinary collaboration of scholarly insights, our social science group is recognized as a hub for connecting social and behavioral sciences to promote, facilitate, and encourage the exchange of knowledge and advancement of research.
Our research group is uniquely positioned to unite researchers, policymakers, and institutions to engage in and support an extensive set of experiments, observational studies, and cutting-edge research. It is committed to leave an indelible mark on SMU intellectual and methodological rigor reshaping social sciences landscape.
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Team Members:
Amira Bouziri
Fadwa Bouguerra
Fatma Abdelkaoui
Hend Ghazzai
Houda Boubaker
Maleke Fourati
Mike Watson
Noura Belkhodja
Rim Arem
Rudolf Sardi
Sana Mami ep Kefi
Tarek Kahlaoui
Wafa Mallek
Wided Hemissi
This is a collaborative consortium formed of professors from both the Mediterranean School of Business (MSB) and the Mediterranean Institute of Technology (MedTech). This interdisciplinary group is committed to addressing challenges and opportunities in education, advancing knowledge, and promoting innovation in several research areas, with a primary focus on the Integration of Technology in Education, Pedagogical Innovations, Assessment and Evaluation, Comparative Education, Faculty Development and Training, Curriculum Design and Redesign, Student Perspectives and Experiences, etc. Additionally, it aims to make a substantial contribution to the advancement of educational practices. The outcomes of the research are expected to have a positive impact on students, faculty, and the University and to foster continuous improvement in education at SMU and beyond.
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Team Members:
Anissa Allagui
Asma Chaibi
Houda Boubaker
Madiha Ferjani
Marwa Jerbi
Nejib Chennoufi, PhD
Noomen Lahimer
Rim Gouia-Zarrad
Sana Mami ep Kefi
Sana Miladi
Sarra Labidi Bouassida
Wided Hemissi
Yara El Ghalayini, PhD
Yasmine Guefrachi, Ph.D.
