Qualifications: PhD, Marketing, General Master, Marketing, Bachelor, Marketing
From digital marketing strategy consulting to startup mentoring and international education leadership, my career bridges academia, industry, and entrepreneurship. I am an International Programs Manager and Assistant Professor at South Mediterranean University, where I lead global partnerships, student mobility initiatives, and entrepreneurship-focused learning experiences. My research explores smart city technologies, sustainable tourism, innovation adoption, and consumer behavior, driven by a strong belief in education that creates real-world impact
An empirical investigation of campers' loyalty during COVID-19 pandemic: evidence from Tunisia
The Drivers of Adoption of Smart City Technologies. Insights from the Grand Tunis Metropolitan Area
https://hal.science/hal-04609408/
