Qualifications: Ph.D Institut Supérieur de Gestion de Tunis Master’s Degree Institut Supérieur de Gestion de Tunis | Bachelor’s Degree Institut des Hautes Études Commerciales Carthage
Madiha Ferjani, Kamel Jedidi, and Sharan Jagpal (2009), “A Conjoint Approach for Consumer-and Firm-Level Brand Valuation,” Journal of Marketing Research.
Madiha Ferjani, (2016), “Wajjahni: giving hope to Youth in Tunisia”, case study. Tunisian Association of Management Sciences Annual Conference, “Brand Valuation,” Hammamet, Tunisia, March 2008.
Tunisian Association of Management Sciences Annual Conference, “Pour une Meilleure Compréhension entre la Marque et le Risque Perçu,” Tunisia, March 2005.
Tunisian Association of Management Sciences Annual Conference, “Measurement of the Brand Monetary Value,” Tunisia, March 2004.
Mehdi Zahaf and Madiha Ferjani, (2016), “Alternative Foods: New Consumer Trends”, Intech.