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Mehdi Zahaf

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Qualifications: Ph.D HEC Montreal Québec, Canada Administration M.Sc HEC Montreal Québec, Canada Marketing Bachelor’s Degree University of Economic Sciences and Management Tunis, Tunisia General Management

Biography

  • Check "Google Scholar Profile".
  • Dr. Zahaf joined MSB in Fall 2012.  He is an associate professor in marketing and  is  the  Director  of  Academic  Affairs.  He  holds  a  PhD  in  quantitative  methods  in  management  (HEC  Montreal,  Canada),  and  a  Master  of  Science  in  Marketing  (HEC  Montreal,  Canada).    He  took  positions  at  HEC  Montreal  (assistant  professor),  GERAD  (researcher),  American  University  in  the Middle East (director of the MBA program), Lakehead University (head of  the  marketing  discipline,  University  senate,  accreditation  committee,  senate committee on teaching and learning), and the University of Ottawa (accreditation committee).

Areas of Expertise

Marketing

Research Interest

Organic Food

Zahaf M. (2013). “Think Globally, ACT locally: Marketing as A Driver of Corporate Social Responsibility” . Entrepreneur, 9,6-12. 

Hamzaoui L., Sirieix L. and Zahaf M. (2013). « Trust orientations in the organic food distribution channels: A comparative study of the Canadian and French markets”. Journal of Retailing and Consumer Services,20, 292-301. 

Hamzaoui L. and Zahaf M. (2012). “Canadian Organic Food Consumers” Profile and their Willingness to Pay Premium Prices”. Journal of International Food and Agribusiness Marketing, 24 (1), 1-21. 

Anderson J. and Zahaf. M (2012). “The Effect of Retail Music Prices and Legislation on Music Piracy “.Journal of International Business Management & Research , 3(7), 72-88. 

Sacha T ., Chambers L., Zahaf M., Abraham R. and Fiddler T. (2012). “Food Security in a Northern First Nations Community: An Exploratory Study on Food Availability and Accessibility”. Journal of Aboriginal Health, 8 (2), 5-14. 

Sacha T ., Chambers L., Zahaf M., Abraham R. and Fiddler T. (2011). “Food Availability, Food Store Management, And Food Pricing in a Northern Community First Nation Community”. International Journal of Humanities and Social Science, 1(11),49-61. 

Hardie T., Koster R., and Zahaf M., (2011). “Assessing the impacts of Community Service Learning on Business and and Non-Business Student perceptions and Grades”. Review of Business Research, 11 (1), 163-172. 

Zahaf M. (2011). “Organic Food Consumers” Purchasing Patterns and Willingness to Pay a Premium Price”. Journal of International Business Management & Research, 2 (4), 66,81. 

Zahaf M. (2010). “Fair Pricing of Emission Permits: Nash Or Rosen? “Journal Of International Finance and Economics, 10 (2), 133-147. 

Serenko, A., Turel, , O., Schejter, A., and Zahaf, M. (2010). “Policy implications of Market Segmentation as a determinant of fixed-mobile service substitution. What it means for carriers and policymakers”. Telematics and Informatics, 27 (1), 90-102. 

Hamzaoui L. and Zahaf M. (2009). “Exploring the decision making process of Canadian organic food consumers: motivation and trust issues”. Qualitative Market Research, 12 (4),443-459. 

Hamzaoui L. and Zahaf M. (2009). “Clustering Organic Food Consumers using purchasing Paterns”. European Journal of Management, 9(1), 202,211. 

Anderson J. and Zahaf M. (2009). “Identifying Consumer Behavior toward Consumer-to-Consumer E-Commerce: Channel Adoption Barriers and Benefits”. International Journal of the Academic Business World, 3 (1), 1-14. 

Anderson J. and Zahaf M. (2008). “Causality Effects between Celebrity Endorsement and the Intentions to Buy”. Innovative Marketing, 4 (4), 57-65. 

Hamzaoui L, and Zahaf M. (2008).” Profiling Organic Food Consumers: Motivations, Trust Orientations and Purchasing Behavior”. Journal of International Business and Economic, 8(2),25-39. 

Hamzaoui L, and Zahaf M. (2008). “Decision Making Process of Community Organic Food Consumers: An Exploratory Study”. Journal of Consumer Marketing, 25 (2), 95-104. 

Hamzaoui L, and Zahaf M. (2007). “Profiling Consumer-to-Consumer and Business-to-Consumer Buyers: Who buys What? “International Journal of Business Research, 7 (6), 85-99. 

Breton M., Zaccour G. and Zahaf M. (2006). « A Game Theoretic Formulation of Joint Implementation of Environmental Projects”. European Journal of Operational Research,168 (1),221-239. 

Breton M., Zaccour . and Zahaf M. (2005). “ A Differential Game of Joint Implementation of Environmental Projects”. Automatica, 41(10), 1737-1749. 

  • Marketing 
  • Marketing Research
  • Marketing Channels
  • Seminar in Marketing
  • International Marketing
  • Qualitative and Quantitative Methods 
  • Marketing Management
  • E-Marketing
  • B2B 
  • Techniques Qualitatives en Marketing
  • Techniques de vente 


2011 

Telfer School of Management 

Research Star 

2007 

LakeHead University 

Merit Increments 

2006 

LakeHead University 

Teaching Award 


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