Qualifications: PhD, Quantitative Methods in Management, Specialized Master, Marketing, Bachelor’s Degree in General Management
Dr. Zahaf is an associate professor in marketing. He holds a PhD in Quantitative Methods in Management from HEC Montréal, Canada, and a Master of Science in Marketing from HEC Montréal, Canada. Over the course of his academic career, he has held a number of leadership, teaching, and research positions at internationally recognized institutions. He served as Assistant Professor at HEC Montréal, Researcher at GERAD, Director of the MBA Program at the American University in the Middle East, and Head of the Marketing Discipline at Lakehead University, where he also contributed to the University Senate, the Accreditation Committee, and the Senate Committee on Teaching and Learning. He has also served on the Accreditation Committee at the University of Ottawa.
He is currently Associate Dean for Accreditation and Head of the Accreditation and Quality Assurance at MSB. In this capacity, he leads institutional and program-level quality assurance, strategic academic planning, and continuous improvement initiatives. He has developed strong expertise in international accreditation standards and processes, with particular mastery of AACSB, AMBA, and EFMD accreditation requirements, including assurance of learning, faculty qualifications, governance, program design, student experience, and continuous improvement frameworks. His work reflects a deep understanding of accreditation as both a quality benchmark and a driver of institutional excellence.
In addition to his academic leadership roles, he has made significant scholarly and editorial contributions. He serves on the editorial boards of the Journal of Marketing Theory and Practice and the Journal of Business Theory and Practice, and previously served as Editor-in-Chief of the International Journal of Business and Management. He has also acted as a referee and evaluator for several organizations and processes, including the Fonds de recherche du Québec – Société et culture (FRQSC), the Fonds de recherche du Québec, grant applications for City University of Hong Kong, and tenure and promotion reviews, including as an external evaluator for the University of Northern British Columbia.
His research and academic projects have attracted funding from a number of prestigious organizations, including SSHRC, CURA, FedNor, Northern SSHRC, the CanAdvance Program, the Agricultural Adaptation Council, and the New Directions Research Program in Canada.
Alternative Green Products Purchase Pattern
Think Globally, Act Locally: Marketing as A Driver of Corporate Social Responsibility
Trust orientations in the organic food distribution channels: A comparative study of the Canadian and French markets
https://www.sciencedirect.com/science/article/abs/pii/S0969698913000283
Canadian Organic Food Consumers' Profile and Their Willingness to Pay Premium Prices
The Effect of Retail Music Prices and Legislation on Music Piracy
Food Security in a Northern First Nations Community: An Exploratory Study on Food Availability and Accessibility
https://iportal.usask.ca/record/47392
Food Availability, Food Store Management, And Food Pricing In A Northern Community First Nation Community
https://www.academia.edu/69907601/Food_Availability_Food_Store_Management_and_Food_Pricing_in_a_Northern_Community_First_Nation_Community
Assessing the Impacts of Community Service Learning on Business and Non-Business Student Perceptions and Grades
Organic Food Consumers’ Purchasing Patterns and Willingness to Pay a Premium Price
Fair Pricing Of Emissions Permits: Nash Or Rosen?
https://jife-journal.org/JIFE-Journal/Documents/Abstracts/JIFE-10-2_Abstracts.pdf
Policy implications of market segmentation as a determinant of fixed-mobile service substitution: What it means for carriers and policymakers
Exploring the decision making process of Canadian organic food consumers: motivations and trust issues
https://www.emerald.com/insight/content/doi/10.1108/13522750910993347/full/html
Clustering Organic Food Consumers Using Purchasing Patterns
https://ejm-journal.org/ejm-JOURNAL/Documents/Abstracts/EJM-9-1_Abstracts.pdf
Identifying Consumer Behaviour toward Consumer to Consumer E-Commerce: Channel Adoption Barriers and Benefits
Causality Effects Between Celebrity Endorsement and the Intentions to Buy
https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2417/im_en_2008_04_Zahaf.pdf
Profiling Organic Food Consumers: Motivations, Trust Orientations and Purchasing Behavior
Decision making process of community organic food consumers: An exploratory study
https://www.emerald.com/insight/content/doi/10.1108/07363760810858837/full/html
Profiling Consumer-To-Consumer And Business-To-Consumer Buyers: Who Buys What?
A Game Theoretic Formulation of Joint Implementation of Environmental Projects
https://www.researchgate.net/publication/4886320_A_game-theoretic_formulation_of_joint_implementation_of_environmental_projects
A Differential Game of Joint Implementation of Environmental Projects
https://www.sciencedirect.com/science/article/abs/pii/S0005109805001809
Consumers’ Intentions To Buy Organic Food: An Extension Of The Theory Of Planned Behaviour
Distribution in The Ontarian Organic Food Market: Trends And Challenges
Trust orientations in the organic foods distribution channels : a comparative study of the Canadian and French markets
What would make consumers trust organic products? A qualitative study based on the distributors perspective
Assessing the Impacts of Community Service Learning on Business and Non-Business Student Perceptions and Grades
Fair Pricing Of Emissions Permits: Nash Or Rosen?
Organic Food Consumers’ Purchasing Patterns and Willingness to Pay A Premium Price
Clustering Organic Food Consumers Using Purchasing Patterns
Profiling Organic Food Consumers: Motivations, Trust Orientations and Purchasing Behavior
Segmenting the fixed and mobile service markets in the USA: A cluster analysis
https://www.researchgate.net/publication/220892592_Segmenting_the_Fixed_and_Mobile_Service_Markets_in_the_USA_A_Cluster_Analysis
Identifying Consumer Behaviour Towards Consumer To Consumer E-Commerce
Profiling Consumer-To-Consumer And Business-To-Consumer Buyers: Who Buys What?
Exploring The Decision Making Process Of Ontarian Organic Food Consumers
Exploring the decision making process of Canadian organic food consumers
Modeling the Permit Scheme: a Differential Game Approach
The Kyoto Protocol: Stakes and Realism
Ontarian organic food market: Assessing the market potential and the understanding of, and confidence in, the organic food system
Profiling Organic Food Consumers
CO2 abatement: an economic perspective
Alternative Foods: New Consumer Trends
Alternative Foods: Marketing Perspectives on the Production and Distribution Systems
Production and Distribution of Organic Foods: Assessing the Added Values
https://www.semanticscholar.org/paper/Production-and-Distribution-of-Organic-Foods%3A-the-Hamzaoui-Essoussi-Zahaf/d50d0b41c37f35b95a6ef153cb886382df2d5248
The Organic Food Market: Opportunities And Challenges
https://www.intechopen.com/chapters/25733
Joint Implementation of Environmental Projects: A Game Theoretic Approach
https://reflexion.hec.ca/notice?id=h%3A%3A9f252d23-30fc-4c75-8ada-253f489cd073&locale=fr
Study of the Variables Influencing the Purchase of Ecological Products
PLACE BRANDİNG THROUGH SUSTAINABLE CULTURE: THE ROLE OF FOOD AUTHENTICITY
