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Marketing is a holistic approach that aims to assess market and business situations, analyze trends, identify and describe potential markets, conduct marketing research, and complete marketing plans. It involves a variety of decisions affecting the company market value and its brand equity.
This is reflected in its product, price, promotion, and distribution strategies.
Using up to date case studies, classroom discussions, and term projects, students will learn how to evaluate an industry, a market, develop strategic marketing alternatives, and provide recommendations.
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After Completing the Marketing specialization master, the MSB graduates should be able to:
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Year (M1)
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Business Principles
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Fundamental of specialization (Core 1)
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Core Specialization (Core 2)
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Strategy & Integration 1
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Year (M2)
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Advanced Specialization (Core 3)
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Strategy & Integration 2
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Specialization Experiential Learning
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MBM is a professionally-oriented graduate level program designed to bring you one step closer to the job of your dreams.
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As an MBM student, you will be able to:
With the help of Career Services and the International Programs Department, MBM students are presented with the opportunity to continue a dual diploma program abroad or to validate their internships in a foreign country, in Africa or overseas.
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