Master in Marketing

Marketing is a holistic approach that aims to assess market and business situations, analyze trends, identify and describe potential markets, conduct marketing research, and complete marketing plans. It involves a variety of decisions affecting the company market value and its brand equity.

This is reflected in its product, price, promotion, and distribution strategies.

Using up to date case studies, classroom discussions, and term projects, students will learn how to evaluate an industry, a market, develop strategic marketing alternatives, and provide recommendations.

After Completing the Marketing specialization master, the MSB graduates should be able to:

• Understand core marketing concepts and the role of marketing in business and society.
• Demonstrate and apply knowledge and skills in identifying Market specificities and customer needs through marketing intelligence.
• Assess and develop marketing strategies in a global, technology-driven context based on product, price, place, and promotion objectives and discuss their impact in terms of business ethics and corporate social responsibility.
• Communicate effectively in writing and in oral presentations.

Local Career Opportunities

As a Master student, you will be able to:

• Benefit from our large network of business professionals and corporate partners.
• Receive hands-on professional advice from world-renowned faculty and distinguished guest speakers.
• Obtain extensive professional training with the help of our career services advisors who will assist you in landing the internship that best fits your qualifications.

International opportunities for MSB Students

With the help of Career Services and the International Programs Department, Master students are presented with the opportunity to continue a dual diploma program abroad or to validate their internships in a foreign country, in Africa or overseas. 

Check international opportunities for the Master track