Position Title: Communication Manager
Department: Communication & Marketing
Reports To: Director of Communication & Marketing
Position Overview
The Communication Manager plays a key role in enhancing the visibility and reputation of South Mediterranean University (SMU). The role involves leading the planning, coordination, and execution of strategic communication initiatives that promote academic programs, institutional achievements, and community engagement across multiple platforms.
The ideal candidate combines strong storytelling and project management skills with a deep understanding of higher education communication. They are proactive, detail-oriented, and capable of turning strategy into impactful campaigns that align with SMU’s mission and brand identity.
Key Responsibilities
1. Strategic Promotion and Visibility
- Lead the design and execution of integrated communication strategies to promote SMU’s academic programs, achievements, and events.
- Liaise with academic and administrative leadership to ensure accuracy and relevance of program-related content.
- Oversee the creation, review, and timely update of communication materials such as brochures, flyers, and digital assets.
2. Content and Accreditation Alignment
- Maintain and update academic catalogues and promotional content in accordance with accreditation standards and institutional guidelines.
- Ensure messaging accuracy, consistency, and alignment with SMU’s positioning and brand voice.
3. Digital and Platform Management
- Supervise content across SMU’s digital ecosystem, including the website, CRM, social media channels, and partner platforms.
- Collaborate with digital teams to enhance online visibility, optimize SEO, and improve user experience.
4. Campaign Development and Implementation
- Develop and manage segmented campaigns targeting prospective students, parents, alumni, and corporate partners.
- Provide creative and strategic input on campaign visuals, storytelling, and scheduling to ensure maximum reach and engagement.
5. Collaboration and Coordination
- Work closely with cross-functional team members, including the Social Media Manager, Event Coordinator, and Data Specialist, to ensure cohesive communication efforts.
- Track performance indicators and engagement metrics to assess campaign effectiveness and identify opportunities for improvement.
6. Brand Governance
- Uphold and strengthen SMU’s brand identity across all internal and external communications.
- Anticipate updates related to new intakes, academic developments, or accreditations to ensure timely communication.
Profile and Qualifications
- Bachelor’s or Master’s degree in Communication, Marketing, Public Relations, or a related field.
- 4–5 years of experience in communication, marketing, or higher education promotion.
- Proven project management and editorial skills, with the ability to manage multiple initiatives simultaneously.
- Strong understanding of CRM systems, SEO, and digital marketing tools.
- Bilingual proficiency in French and English (Arabic is an asset).
- Excellent interpersonal, writing, and presentation skills.
- Creative mindset with strategic thinking and attention to detail.
To apply, please send your CV and cover letter to hr.development@smu.tn
